Social Media Programs
It’s about engaging in a discussion, not sending a message.
We view social media as a business strategy – not simply a set of emerging tools. Unlike traditional corporate communication, which is hierarchical, social media brings customers, prospects, industry-watchers and others into an open conversation at all levels, from research and development to product strategy and service to brand awareness. The broadcast approach to communicating no longer works; people want to discover news and information on their own.
Horn Group approaches social media as a broad strategy for engaging with a company’s many constituencies, rather than as a campaign or additional marketing channel. We look at your business objectives first and assess cultural readiness to engage in this two-way medium, and only then match the tools to fit the goals. We've established a model that allows you to associate social media with specific business drivers like customer experience, innovation and financial performance. Even if you start small, you can design programs that solve real business problems and deliver meaningful results. Use our popular Social Media Action Plan template to get started on a more strategic approach to social communications.
Our social media offering includes monitoring and listening programs, boot camp training for executives, blog strategy, community strategy, issues management and influencer relations. Our award winning Interactive Design team designs and develops social newsrooms, corporate blogs, widgets and customer communities. And we help companies create authentic and provocative original digital content like video, motion graphics and presentations.
Keep current on many of the latest social media issues by reading our blog.