Horn Group

Horn Group conducted a warp speed company launch for Sirona Fuels, an up and coming biofuels company with a unique mission to positively impact the lives and communities that provide its fuel ingredients. The challenge was to design an identity, web presence and company launch strategy that distinguished Sirona from legacy energy companies while articulating both the business and emotional sides of its mission. In less than 100 days, Horn Group helped position the company for launch in a crowded market and designed the entire Sirona brand identity system. The Identity system includes: print collateral, trade show booth materials, corporate website, home page video, foundation blog, and conducted a noteworthy PR/media launch strategy.