Companies that communicate their story convincingly are in a better position to succeed. Horn Group VoicePower is award-winning media training and presentation coaching designed for high technology executives. The workshop gives spokespeople the skills they need to persuasively communicate the story of their company in a face-to-face environment with key audiences, including media, analysts, customers, partners and employees. Horn Group VoicePower include "hands-on" interview and Q&A coaching that is customized for each executive. Participants learn how to:

• More effectively communicate to a select, influential audience, both on-camera and off;
• Refine and package key messages for greater impact in delivery and listener/viewer comprehension;
• Improve personal delivery style and content flow, by applying verbal, physical and interactive delivery techniques through video playback and on-camera critique;
• Empower executives to more effectively handle the Q&A process; handle tough questions; overcome objections; recognize and deal with media intimidation; understand nuances and successful techniques for in-person, teleconference and broadcast interviews; and persuade with greater comfort.

For clients with financial communications needs, Horn Group offers strategic investor relations  services to help increase shareholder value and support liquidity events from IPOs to M&A activity. By incorporating investor relations as a part of the overall communications plan, clients build new relationships and raise their profile with the investment community and ensure that consistent messages are being delivered across various audiences. Services include quarterly earnings support, script writing, financial media relations and financial analyst relations. Horn Group has provided financial communications services to companies such as Actuate, Brio Technology, Calico Commerce, CommerceOne, Edify, PeopleSoft, ServiceWare, Vantive, Versant Object Technology, Visigenic and scores of others. Horn Group also offers more substantial investor relations services through its Horn Group.net partnerships with firms such as BlueShirt Group.

Horn Group represents many clients in a lead global agency role that fosters seamless integration between marketing headquarters, regional marketing and PR managers, local agencies and specialist resources. Content is created globally and delivered locally, while our Research Services can provide performance metrics across different regions. The goal is to leverage, accelerate and synchronize global communication for greater control, message consistency, timing and impact.

Representing proficiency in seven languages, our staff is multi-lingual and multi-national. Horn Group delivers global content and strategy, plus local PR execution through our select partnerships. Our global partnerships include:

• Brands2Life and Chameleon - PR in the UK and across Europe
• Eastwei Communications - a firm with offices in Greater China
• EastWest PR - a Singapore-based agency supporting Asia/Pacific regions
• The Jeffery Group - Miami based support for Latin American countries

While Horn Group often discourages clients from conducting events just for "sizzle," there are several events that have a time and a place in a company's lifecycle. Events are often included as part of a larger thought leadership campaign. We have experience managing events from multi-country product launches and high profile press conferences to more intimate round table dinners and trade show hospitality receptions. The agency also hosts its own series of industry dinners to provide clients direct access to our powerful network of contacts. Once per quarter we invite client executives to mingle with business press, potential partners and industry influencers. Our most recent event topics included: Does IT Matter?, Rebuilding Silicon Valley and Innovation.