Media relations is not merely putting press releases over the wire and securing planned editorial coverage. Our teams develop specific plans for each company initiative - from strategy and messages to targets and goals for coverage. Media strategy also includes rapid response to changes in the industry and crowding the competition with proactive media outreach and understanding how to work in the blogosphere. Even the most strategic media plan means nothing without the tenacity and expertise necessary to drive results. Part well-honed media intuition and part strategy, Horn Group creates compelling news and presents technical stories in business terms that resonate with the media. Our passion for results flows to everything we do, from securing business press relationship-building meetings to delivering company profiles and ensuring product coverage.

Our razor-sharp software focus gives Horn Group something few large agencies can offer: long-standing relationships with trade, business and vertical media sources relevant to our clients. We work these relationships to secure targeted and strategic coverage that is always aligned to our clients' PR goals. We run proactive and offensive media campaigns that are results-focused . Whether to insert clients into a topical media dialogue and position them as a thought leader or to launch a new product with a splash, our media campaigns are choreographed to deliver relevant and compelling messages to journalists to ensure the desired results.

Check out some of the recent media coverage we've secured on behalf of our clients.

At every stage, analyst relationships are key to a company's success. Horn Group identifies key analysts and makes proper introductions in the early stages of corporate positioning and product launches, as well as for ongoing company communications. As a result, the analyst community is involved and "on-board" throughout the growth cycle of a company. By coaching client executives on content and presentation style for analyst meetings, we ensure that they make positive, credible impressions on these all-important industry influencers . Horn Group provides clients with an Analyst Scorecard to track analyst impressions and construct individual plans to turn each analyst into an advocate.

Many agencies relegate reviews and awards to the most junior staff, almost as an afterthought. Horn Group embraces reviews and awards as key components of a successful PR campaign - whether they are product or corporate focused. Horn Group manages all the ingredients of the review process to ensure clients' products resonate with reviewers in the right way. Awards follow the same philosophy and we work aggressively with clients to get the right content up front to shape a wining entry.

Horn Group delivers more than press releases and column inches. We provide competitive media analysis to track media penetration and fine tune marketing strategy while holding ourselves accountable for results. We monitor and report on what's being said about clients and their markets in the blogosphere. We do quarterly review/preview sessions with our clients to make sure we are on track and that we benchmark results in the right way to meet everyone's needs.