Your company has a great story, but is it buried on the web and fragmented across different audiences?

Companies typically execute their communications initiatives using multiple vendors, creating expensive and inefficient marketing programs. Horn Group challenges this model by offering integrated communications services that bring your story to all of your constituents with impact and consistency. From corporate identities and collateral to web sites and e-marketing campaigns, we provide a full range of strategic, design and technical services to support the actual business goals of our clients (and help you stand out from the fray). Our trademark works are professional, integrated solutions that drive new strategic imperatives and existing communication programs forward, such as customer relationship marketing and ongoing PR campaigns.

We consider ourselves experts in the strategic design demands of technology companies, particularly start-ups, which distinctively qualifies us to service today’s leaders. Our seasoned team has developed award-winning solutions for companies including CNET, Vitria, AvantGo (Sybase) and PlaceWare (Microsoft), to name just a few.

Our proven approach sets us apart – combining strategic, creative and technical phases into a comprehensive methodology that meets project goals on time and on budget. Fine-tuned through our experience working with a diverse set of clients on projects both large and small, our approach combines the goal-oriented process of a large professional services firm with the streamlined efficiency of a boutique design agency.

For technology companies in particular, the web is the single most important communications medium. Our interactive team provides the full range of strategic, creative and technical services required for the successful launch of a high impact web presence or e-marketing campaign. With a heavy emphasis on research and discovery, we help our clients craft an online communications strategy that tells the right story and reaches the right people.

Examples

A successful brand is more than just a logo and collection of colors. It is a deliberate combination of messages and tone of voice, as well as visual and editorial style. Our multi-disciplinary communication teams include designers, writers, research professionals, positioning experts and web developers. Whether extending an offline brand to the web or designing a multi-product identity system, Horn Group's integrated approach ensures consistent brand impact across each medium and stakeholder.

Examples

Horn Group's copywriters and print designers are intimately familiar with the challenges of technology marketing and have written and designed for companies including GE, Intel, HP, Schwab, Lilly, and Visa. Breaking through the clutter to bring your story to a highly targeted audience can be a challenge. By understanding the market and audience segments, we help our clients deliver messages free of hyperbole and technical jargon that speak directly to the needs of the business buyer.

Examples

Social media communications is about creating authentic and provocative content, engaging in conversation, raising issues, and building a circle of trust. Horn Group develops specific social media programs for each client: from story mining and issues-awareness to uncovering the online communities that really matter and engaging in the blogosphere; and from corporate blog strategy and design to search engine optimization and blog promotion.

For more information please contact us at 646-688-0700 or fill out our request for information form.