Horn Group has a decade of experience launching books for both emerging and best-selling authors, including Geoffrey Moore and Patricia Seybold. We drive all phases of communications in the launch process and we understand the sales and promotion cycle. We make introductions to literary agents, publishers, and other authors and define strategies that support both author and publisher priorities. While publishers often focus exclusively on book reviews, we evaluate all target audiences to create compelling stories for each audience to widen a book's appeal. Through our network of media and industry relationships, we secure print and broadcast media coverage, serial rights placements, book reviews and endorsements. We balance reviews with features to promote an author's expertise on specific trends, and develop vertical campaigns to broaden a book's reach into new markets. In addition, Horn Group believes that an author should be seen and heard, and so we secure speaking engagements and book signing appearances.

Horn Group's extensive reach with media and industry influencers allows for a comprehensive launch. Working directly with the publisher and author, we distill the book's message and build a launch plan. Launch targets include reviewers, business and technology writers, broadcast outlets, and all publications that can help boost book sales. Full service launches include quote/testimonial services, reviewer and media outreach, multi-city author tours, books signings, industry speaking programs, press releases, and customized promotional services.

Book reviews are an obvious piece of the mix in book publicity. Horn Group conducts galley campaigns to put book into the hands of key reviewers at outlets including BusinessWeek, National Public Radio, The New York Times, Wall Street Journal. But there is more to book publicity than reviews. Excerpts and contributed articles are equally as important. Horn Group has secured placements in national and regional publications, including Business 2.0, Optimize, Women's Business Boston. We include broadcast outreach, case study promotion, and topical news pitching as part of our media program to increase visibility of specific topics in each book.

• Press Releases - A clear and concise announcement of the book's availability and focus is critical to bring early interest in the book and create anticipation for the title.
  
  
• Speaking and Events - These include speaking opportunities, special events and trade shows, as well as book signings. Visibility at events leads to author thought leadership among potential buyers.
  
  
• Testimonials - Horn Group often secures a forward for a book and gathers testimonials and quotes for book covers. We have long standing relationships in the industry that allow us to make the introductions needed to secure big names for such endorsements.
  
  
• Media Training - First time authors and experienced speakers alike benefit from Horn Group's VoicePower training. This extensive one-on-one session is designed to improve an author's success rate when interacting with the press and additional audiences.
  
  
• Presentation Development - Together we develop a superior presentation for media interviews or speaking engagements. Presentation content includes book themes combined with case studies, graphics, and persuasive anecdotes.
  
  
• Press Kit Materials - Either in print or online, the Press Kit combines a fact sheet on the book and author, testimonials, sample chapters, and press releases to provide a complete package to reporters and prospects. Horn Group writes smart, hype-free materials that can be re-purposed by the publisher and author in other settings.

Horn Group provides a variety of additional services as part of book promotion. We work with both author and publisher to develop a Channel Services program to ensure major partners, such as Amazon.com and BarnesandNoble.com are representing the book effectively. We aid in corporate and VC audience distribution to reach executives and investors. Finally, our Interactive Services practice offers web site design, electronic newsletter creation, and graphic design for complete support of a book's launch.