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Branding & Marketing
Services: Integrated Marketing, Design / Branding, Media Relations, Social Media, Web / Interactive
Industries: Digital Media
Right Media - the first open media exchange for the interactive advertising industry - brought transparency to a historically closed market. Our strategy was to unveil Right Media's exchange in an engaging, memorable and easy to understand manner. As part of our positioning and design work, we created brand elements that carried through the entire mix of marketing programs from their branding and website to their PR and Event Marketing.
Right Media engaged Horn Group to create awareness of a new model in interactive advertising and position this young and unknown company as the market and thought leader. Yahoo! got the message and purchased Right Media for nearly $700 million.
