Presentations
Altimeter Group's Facebook Best Practices Report
Horn Group participated in Altimeter Group's latest open research initiative -- which reports on the top 8 success criteria for Facebook marketing and provides several brand case studies. It's essential reading for companies in any phase of engaging with people on Facebook.
Presentations
Social Media Action Plan
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking the tools to meet your goals and measuring results. We originally built this several months ago as part of our Social Media Boot Camp and it's proven quite popular since then.
