Presentations
The CMO Challenge: What CMOs Want In An Agency - Infographic
A new study by Horn Group and Kelton Research - called *The CMO Challenge* - finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services. CMOs are being more discriminating about the quality and execution of the firms they hire, and while most prefer to work with smaller specialty agencies, a lack of firms that have succeeded...
Presentations
Cloud Stratosphere Infographic
With the growing number of companies providing cloud-based services, we tapped our Interactive Design team to portray our view of the market in this infographic. As new offerings emerge, there are different views of the strata. This is one take on where many of the players fit into the shifting cloud atmosphere including communications and social platforms to deployment platforms. Cloud Computing Stratosphere Infographic
Presentations,Video
Innovator Series: Geoffrey Moore
As part of our 20th year in business, we decided to launch "The Innovator Series": informal video chats with some of the industry's most prominent executives and influencers we've had the pleasure of doing business with over the years. Here now, the first, with Silicon Valley business guru and long time Horn Group friend Geoffrey Moore. In this interview, Sabrina Horn asked Geoff to look in...
Presentations
Altimeter Group's Facebook Best Practices Report
Horn Group participated in Altimeter Group's latest open research initiative -- which reports on the top 8 success criteria for Facebook marketing and provides several brand case studies. It's essential reading for companies in any phase of engaging with people on Facebook.
Presentations
Social Media Action Plan
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking the tools to meet your goals and measuring results. We originally built this several months ago as part of our Social Media Boot Camp and it's proven quite popular since then.
