With 15 years of success in the software industry, Horn Group is thriving as a one-of-a-kind firm focused on five technology markets:

  • Business software and services
  • Digital media / Consumer technology
  • Communications and infrastructure
  • Technology influencers

We're proud of our client portfolio of 300 software companies over the years, and our role in helping them grow into market leaders, build new categories and set industry agendas.

Software History

We helped shape the enterprise software market through our work with market leaders Cognos, PeopleSoft and Vantive, and countless innovators like Arbor, Agile, Borland, Brio and Serena.

Horn Group was early to market with pioneer Internet and eCommerce companies like Commerce One, Edify, NetObjects and PointCast.

We're not afraid of complex technology as seen in our work in storage (Adaptec and Blue Arc); web services and integration (AmberPoint, NEON and Visigenic); and business intelligence (Actuate, Brio, Cognos, Information Builders and OutlookSoft).

Our security practice exploded after our successful introduction of the intrusion prevention software market with Entercept (acquired by NAI). Other security software clients include Counterpane, Netegrity and Sophos.

Success in Services

Our work doesn't end with product companies. Horn Group represents industry influencers who have shaped the technology industry with their thought leadership and provocative books, like Geoffrey Moore, John Hagel and Patricia Seybold. We have been fortunate to work with top research firms including AMR Research and Aberdeen Group, as well as large consulting firms and systems integrators like Cambridge Technology Partners, McKinsey & Co. and US Interactive. No other technology communications firm has the depth of expertise in promoting service providers and individual thought leaders.