Horn Group, Inc. > Newsroom > Portfolio

Interactive & Collateral

Sun, 02 Aug 2009 00:00:00 -0600

We worked we Adap.tv on a suite of Flash animations, print materials, collateral, conference booth art and more as part of a major marketing push and in conjunction with our public relations program designed to communicate a revamped messaging platform and differentiate Adap.tv in the burgeoning field of digital media. Luckily for us both, Adap.tv had the vision to let our designers and animators create a bold and distinctive look and eye-catching animations that we're proud to include in our portfolio.

Website Redesign

Thu, 09 Apr 2009 00:00:00 -0600

Adify’s previous site did not clearly represent their offerings, and visitors to their site often left without a clear understanding of what Adify is or does. Coupled with its limited functionality and expendability, Adify was ready for a major overhaul to reposition themselves as the premier vertical ad network platform.

With a new messaging platform also developed by Horn Group, we redesigned the interface along with custom-animated infographics to be much more user-friendly and highlight the platform’s key advantages. For optimal functionality we built an expandable, content-managed site that could easily be updated by Adify’s internal team Almost immediately the Adify sales team reported drastically increased lead generation from desired audiences that could be directly attributed to the new site.

'Super Blog' Design

Tue, 27 Apr 2010 00:00:00 -0600

We were given the pleasure of imagining, designing and building the new online presence for the strategy consulting firm Altimeter Group, launched by Charlene Li, ex Forrester analyst and the co-author of the popular book Groundswell. It began being referred to as a "Super-blog", given the structure of the content, social media features and of course, being centered around the blog which was the main draw. Charlene remains happy and her business is growing into the website nicely.

Website Redesign

Fri, 23 Apr 2010 00:00:00 -0600

Barlow Group needed an updated brand experience to match their newfound energy, personality and message - with simpler, warmer colors and a more personal connection with the staff. We put together a tight little package with an easy to use client matrix, team profile pages and an interactive client grid on the homepage. When you first arrive, click 'Play Welcome' to see and hear a word on the company mission from the Founder and Managing Partner.

Website Design

Mon, 26 Apr 2010 00:00:00 -0600

A website to brand a relatively new company called brand.net needed to be up in very short timeframe for an industry event. We got right to work building a website content-managed by WordPress, refreshed their corporate identity and compiled imagery to support the overarching messages of Quality, Scale and Value -Guaranteed in brand-safe ad inventory.

Event Portals

Wed, 13 Aug 2008 00:00:00 -0600

CMP lacked a scalable content management system to allow for the rapid deployment and management of event registration websites. They needed an updated user experience and design to deploy event websites for Embedded Systems Conferences in Boston, India and SIlicon Valley, as well as RFID World 2008. Horn Group deployed a customized content management framework based on LIferay to create the basis for an extensible network of event portal websites, each with their own design look and feel, content and functionality. A robust user experience with an arsenal of functional tools required for today's event websites including an exhibitor list, calendar and more, plus a design system to modify and deploy with each new event website instance. All built on a portal deployment and management system capable of handling multitudes of sites for the next busy event season.

Green Campaign

Thu, 18 Sep 2008 00:00:00 -0600

WebEx’s online collaboration solutions are, by nature, ideal for businesses looking to reduce their negative impact on the environment. But WebEx was challenged with how to position itself as a “green” business option without seeming too self-serving. And, the company needed to break through the noise of the crop of companies in the clean technology market. Horn Group decided to focus on a mix of media relations and content creation, including the development of an interactive carbon calculator, a “Plant a Tree with WebEx” campaign, a viral video around Earth Day and an online conference focused on the ways that businesses can improve their green programs. By helping WebEx develop content to educate customers and media, we were able to help drive significant traffic to the company’s website and establish their thought leadership in green business. High-profile media coverage included a wide range of publications including GreenBiz.com, CNET News.com, IT-Review, Network World and Business Green.

Searchlight Video

Tue, 15 Jun 2010 00:00:00 -0600

We worked with Conductor to script, design, and animate an energetic motion graphics piece that highlights the problems companies have with search visibility and presenting their new product "Searchlight" as the solution. The video debuted at their event to audience applause.

Website Redesign

Wed, 13 Aug 2008 00:00:00 -0600

EcoSys Management's previous website had one of those 'Frankenstein' designs that had been pieced together over a period of time with an underwhelming corporate identity and outdated content and user experience with little polish unbefitting a top-tier player in their industry. An evolutionary brand refresh, matching website focused on communicating the brand promise, Salesforce.com integration as well as an updated conference booth design and print collateral came together to give the EcoSys Management sales team an updated marketing tool and rejuvenated industry profile. We established credibility and competitive advantage for EcoSys by developing a visual brand and website that conveys sophistication, depth, innovation and industry leadership through an effective hybrid of design, functionality and ease-of-use.

Corp ID and Website Redesign

Mon, 26 Apr 2010 00:00:00 -0600

Global Tower Partners tapped Horn Group to create their new corporate identity and content-managed website to communicate the maturity and growth of the company. The sleek new logo was extended across new corporate collateral both digital and in print. We even created a Spanish translation of the site. Check out the Site Locator tab to locate GTP towers across the United States. You'll see Flash Maps, JavaScript enhancements and bold new design.

Dealing with Darwin Website

Thu, 25 Oct 2007 00:00:00 -0600

Geoffrey Moore asked Horn Group to create a site in support of his new book "Dealing With Darwin" that would offer additional news, reviews and testimonials, further explanation of the concepts outlined in the book and additional resources and a new blog design. We extended the look and feel of the book jacket, using the dinosaur with the briefcase and established color palette to create a simple and informative destination for curious potential buyers as well as enthusiast readers alike, including interactive infographics and a blog to continue the conversation and connect with the author. The "Dealing with Darwin" website serves to publicize the book and communicate Geoff's core ideas around innovation and inertia. Horn Group won a Web Marking Award in 2006 for 'Outstanding Achievement in Website Development' in the category of 'Public Relations Standard of Excellence'.

Whiteboard Video

Tue, 25 May 2010 00:00:00 -0600

Bill Hewitt, President and CEO of Kalido, doing a whiteboard on the Kalido business solution. While creating the video quickly and efficiently using simply a video camera, a dry-erase marker and a whiteboard along with a knowledgeable and eloquent CEO, the result is disproportionately effective and informative.

Website Redesign

Fri, 23 Apr 2010 00:00:00 -0600

LookSmart came to us to upgrade the look and content management of their website, having previously been stuck with a static front end and a cluttered UI. Horn Group plugged in a clean, modern, highly legible user interface into a robust, open source CMS. The Flash Demo on the homepage is ours too, and goes a long way to delivery the message simply and visually.

Product Vision Video

Fri, 04 Jun 2010 00:00:00 -0600

For the launch of their Revenue Cycle Analytics product suite, Marketo came to Horn Group for the design and animation of a brief introductory demo video, complete with a voiceover. custom infographics, simulated interfaces.

BeGood Community

Fri, 20 Jul 2007 00:00:00 -0600

Motorola wanted to create a forum for interacting more directly with their Good Technology customers by giving them a place to share their experiences and learn from each other. Horn Group built Motorola's BeGood community for their mobile enterprise customers to connect and collaborate around tools, tricks, and experiences. Prospects learn about the Good Technology solutions, and current customers ask questions and interact with the company directly. The BeGood community launched in Summer '08 and has provided Motorola a platform for customer engagement and enterprise mobility thought leadership. The community had the potential to include new forms of social marketing and social technologies to further interact with their users.

Corp ID and Website Design

Mon, 26 Apr 2010 00:00:00 -0600

Our interactive team created a global brand evocative of a a star formation to describe the global partnership of Public Relations companies including Horn Group and it's UK partner Brands2Life called The Oriella PR Network. We designed and developed the website too, and will be rolling out new features in the Summer of 2010.

Corp ID and Website

Wed, 24 Oct 2007 00:00:00 -0600

Pacific Vision came to us wanting to stand out in the field of advanced vision correction both visually and verbally. They wanted something bold, eye-catching (pardon the pun) and simple to rebrand the company. Then they asked us to take that new look and extend it to their printed materials and to create a bold new brochure explaining their services. We painstakingly selected images that are evocative of the benefits of crystal clear vision on an active lifestyle, while creating a series of precise medical illustrations demystifying the processes and demonstrating exactly what Pacific Vision does to correct a variety of common eyesight problems, previously incurable of corrected simply by glasses or lenses. Doctors Ella and Gene Faktorovich still tell us that they are the best looking website in the business, and have recently engaged us in a new project to create and market new services, create video content, and more.

Open Insights Video

Mon, 26 Apr 2010 00:00:00 -0600

Pointroll took advantage of Horn Group's video capabilities to quickly produce a simple, elegant whiteboard video as part of our integrated service offering. We employed all the basics including use of the green screen, simple titles and our graphic design services to revamp the featured infographic.

Flash Demo

Fri, 22 Jun 2007 00:00:00 -0600

Pontiflex wanted to created an animated Flash presentation to clearly introduce Cost Per Lead advertising and how it would change the advertising space and benefit potential customers. Horn Group created a iconic design that utilized the eyeball metaphor, with the iris as a check-box illustrating a lead conversion, in contrast to the scatter-gun approach that traditional mass-advertising technique employ. A sleek Flash demonstration with a strong and modern look that clearly introduces CPL advertising for Pontiflex to use for sales initiatives and with the press.

Branding & Marketing

Tue, 15 Apr 2008 00:00:00 -0600

Right Media - the first open media exchange for the interactive advertising industry - brought transparency to a historically closed market. Our strategy was to unveil Right Media's Exchange in an engaging, memorable and easy to understand manner. As part of our positioning and design work we created brand elements that carried through the entire mix of marketing programs from the branding and website to their PR and event marketing.

Right Media engaged Horn Group to create awareness of a new model in interactive advertising and position this young and unknown company as the market and thought leader. Yahoo! got the message and purchased Right Media for nearly $700 million.

Corp ID, Website and Blog

Mon, 26 Apr 2010 00:00:00 -0600

Horn Group conducted a warp speed company launch for Sirona Fuels -- an up and coming biofuels company with a unique mission to positively impact the lives and communities that provide its fuel ingredients. Horn Group’s challenge was to design an identity, web presence and company launch strategy that distinguished Sirona from legacy energy companies while articulating both the business and emotional sides of its mission. In less than 100 days, Horn Group helped position the company for launch in a crowded market, designed the entire Sirona brand identity system, create print collateral and trade show booth materials, designed and developed the Sirona corporate website, home page video, and foundation blog, and conducted a noteworthy PR/media launch strategy.

Corp ID and Website

Thu, 19 Feb 2009 00:00:00 -0700

The second website redesign in over a year, Storm Exchange came back to Horn Group for design and consultation services for an updated Corporate Identity, Website interface and related materials to support the addition of multiple new content categories and features as their business grew, including a persistent dashboard for custom weather data as it related to business risk. Horn Group worked closely with Storm Exchange to develop a second generation design to showcase new content features such as "Stormwire", vids and photos of the day, member services and features, and a powerful and informative new dashboard showing custom selected indices related to how weather may affect a user's business within several key industries. As part of this effort we also designed brochures, advertisements, direct mail pieces and custom desktop widgets.

Website

Mon, 26 Apr 2010 00:00:00 -0600

We were thrilled to work with Terra Technology to upgrade their website and content presentation, better organize their press, and transport mass quantities of resources and information into a new, content-managed back-end. The result is a vastly superior web presence with full content management capabilities.

Corporate ID

Wed, 26 Dec 2007 00:00:00 -0700

Venrock asked us to help redesign their corporate identity to communicate strength, trust, and the wisdom and experience that time and the success that the Rockefeller name brings to your business. We designed a corporate ID that references Rockefeller Center, representing a strong foundation for growth. The logomark is married to the "V' in Venrock, and can also be interpreted as stairs moving up from left to right, or incremental financial growth on an index or chart. Venrock now has a strong, elegant visual brand with a bold new color palette to grace their digital and printed materials, representing the history and trust the Rockefeller name has infused within the Venrock brand.

Global Marketing Infrastructure

Sun, 17 Feb 2008 00:00:00 -0700

Since 2005 Horn Group has served as a strategic partner in conceptualizing, designing, building and maintaining the Westcon Group global marketing web infrastructure. We've advised and collaborated, programmatically customized communities built on Jive Software's SBS, redesigned the corporate and business unit identities, designed and built custom website templates, designed ads, sales materials and more. One of largest and most mission-critical projects is a custom-built Java-based content management system that simultaneously controls over 100 unique instances of marketing websites worldwide in 13 languages and with tens of thousands of users. As part of that effort, we've connected web services to 3rd party systems of other vendors such as Market Intelligence, and synchronized users with other communities systems, ecommerce systems, learning management systems and more. Our relationship with Westcon Group is a prime example of the agility and deep skillset of our interactive services team, and proves that we can really build anything, large or small.

Product Demo

Tue, 25 May 2010 00:00:00 -0600

For YuMe we created a fun and simple illustrated video demonstration of their industry and platform for use on their homepage as well as shorter variations for direct marketing to their target audiences of Advertisers and Publishers. Simple video demonstrations like this are far more effective than just plain old text to deliver a message.

Website & Motion Graphics

Mon, 26 Apr 2010 00:00:00 -0600

interCLICK worked with Horn Group's integrated PR and interactive teams to build a content-managed website for a whole new company message. We created a smart and masculine presence with cleaner, easier to read and more search engine visible site. We also crafted a motion graphics piece to help introduce and explain their new Open Segment Manager (OSM) technology in an engaging way. We quickly sprung into action to create simple and dynamic video created in After Effects to add dimensionality and motion into the main display area of the site, replacing a few more static images.