TechCrunch Beats Out 14 Other Publications for DJ Title
NEW YORK -- December 22, 2011 -- Horn Group, Inc., a top digital communications agency, today announced that its Tech the Halls holiday fundraising campaign has reached its goal of raising $10,000 for One Laptop per Child (OLPC). The month-long fundraising campaign culminated last Friday, December 16, when 14 top journalists came together to compete in head-to-head DJ battles on turntable.fm, with TechCrunch's Josh Constine emerging as the winner.
The money -- which was raised solely through crowdsourcing and social media -- will now be donated in Horn Group's and Constine's names.
"Tech the Halls was all about the industry uniting to give back this holiday season, and we're grateful for everyone who gave their time and money to make this a one-of-a-kind event," said Sabrina Horn, Founder, President and CEO of Horn Group. "From the DJs on turntable.fm to the crowdsourced fundraising, Tech the Halls was something that had never been done before, and it showed how much we can accomplish when we work together."
The $10,000 raised will go directly towards providing 50 XO laptops for students with disabilities in the United States.
"We couldn't be more thankful for Horn Group and their leadership in putting together such an innovative event," said Giulia D'Amico, OLPC's Director of Business Development, EU and Africa. "These laptops are a powerful tool in connecting and empowering previously marginalized children, and we're thrilled to be able to deliver 50 more this holiday season."
Nearly 2500 users tuned into Tech the Halls, which was held live on turntable.fm. The event kicked off with a special performance by renowned DJ The Hood Internet and was followed by seven head-to-head battles between journalists from MediaPost, Digiday, All Things D, ClickZ, Fast Company, Advertising Age, Forbes, Adweek, TechCrunch, Maxim, The Next Web, Gizmodo, Men's Fitness and Wired Magazine.
The final standings were determined by audience vote: Constine won convincingly with 249 points, while Advertising Age's Kunur Patel (213 points) and Gizmodo's Sam Biddle (197 points) rounded out the top three.