Most Recent
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Social Media Action Plan
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to...
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ReputationDefender in Silicon Valley Watcher
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Adchemy in GigaOm
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ReputationDefender in Washington Post
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PivotLink in Financial Times
Content Gallery
Presentations
Social Media Action Plan
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking the tools to meet...
Brass Tacks
SXSW10 - Social Media Analytics
What are social media analytics? And how do I get them? Margaret Francis of Scout Labs joins Blake Robinson of Attention PR to give us a state of the union on metrics. Their first question: Basic metrics: what the f--k is going on? This gets a wry laugh from the audience.... Read More »
SXSW Day One - Content Strategy: What's in it for You?
It's a packed room here at South by Southwest Interactive--to talk about what? Content Strategy. And what is content strategy you may ask? And why should you care about it? Consider this. Over the next several years, your brand will become--if it isn't already--an overwhelmingly online experience. You know this, which... Read More »
Tips for Managing Social Channels in a Busy Life
I was busy before the social world came on the scene. In my role, I need to be present offline and online. How can a CEO or virtually really any executive be present online consistently, in a meaningful way, and where? I am on Facebook, LinkedIn, Twitter, and I try and... Read More »