"Does Your PR Drive Leads?" -- Webinar on January 27

Whether you like it or not, if you’re responsible for marketing or communications inside your organization, you’re being measured on PR’s effectiveness at driving leads.  The value of PR doesn’t stop at relationships and building brand awareness.  But how do you focus your program (and your dollars) around strategies and campaigns that will have the most impact on the  bottom line?

Join Horn Group and featured client Pontiflex, creators of the first open Cost Per Lead market, for a one hour webinar on January 27 at 10:00 am PDT that will address:

• The model for designing PR strategies that drive leads
• Campaign tactics for increasing awareness, affinity and demand conversion
• Budget – where you spend is more important than how much you spend
• Accountability – how to measure if PR is driving leads
• Candid successes and challenges from Arun Krishnan, VP of Marketing, Pontiflex

This discussion is for any corporate marketer or agency communicator who is interested in recession-proofing their role and increasing value to their organizations.  See the full invitation details and register here.