Horn Group, Inc. > Newsroom > Design Portfolio

Website Redesign

Thu, 09 Apr 2009 00:00:00 -0500

Adify’s previous site did not clearly represent their offerings and visitors often left their site without a clear understanding of what Adify is or does. Coupled with its limited functionality and expendability, Adify was ready for a major overhaul to reposition themselves as the premier vertical ad network platform.

With a new messaging platform developed by Horn Group, we redesigned the interface along with custom-animated infographics to be more user-friendly and highlight the platform’s key advantages. For optimal functionality we built an expandable, content-managed site that could easily be updated by Adify’s internal team almost immediately the Adify sales team reported drastically increased lead generation from desired audiences that could be directly attributed to the new site.

'Super Blog' Design

Tue, 27 Apr 2010 00:00:00 -0500

Horn Group was given the pleasure of imagining, designing and building the new online presence for the strategy consulting firm Altimeter Group. It began being referred to as a "Super-blog", given the structure of the content, social media features, and centered around the blog became the main draw. Altimeter, launched by Charlene Li, ex-Forrester analyst and the co-author of the popular book Groundswell, remains happy and her business is growing into the website nicely.

Website Redesign

Fri, 23 Apr 2010 00:00:00 -0500

Barlow Group came to us to update their brand experience. In order to match their newfound energy, personality and message we went with simple, warm colors and established a more personal connection with the staff. We put together a tight little package with an easy to use client matrix, team profile pages and an interactive client grid on the homepage. When you first arrive, click 'Play Welcome' to see and hear a word on the company mission from the Founder and Managing Partner.

2011 'Welcome' Video

Thu, 09 Sep 2010 00:00:00 -0500

Horn Group PR brought the ID team in to help BitDefender create, one of several videos in multiple languages to be included in the launch of their 2011 products. Our national PR & ID team worked closely with the client to develop the script and creative direction to bring the visuals to life. This series of videos are now seen by customers around the world who install BitDefender 2011.

2011 "What's New?" Video

Thu, 09 Sep 2010 00:00:00 -0500

Horn Group PR also brought the ID team in to help BitDefender create, one of several videos in multiple languages to be included in the launch of their 2011 products. Our national PR & ID team worked closely with the client to develop the script and creative direction to bring the visuals to life. This series of videos are now seen by customers around the world who install BitDefender 2011.

Searchlight Video

Tue, 15 Jun 2010 00:00:00 -0500

Horn Group worked with Conductor to script, design, and animate an energetic motion graphics piece that highlights the problems companies have with search visibility and presenting their new product "Searchlight" as the solution. The video debuted at their event to audience applause.

Corp ID, Website & Video

Fri, 05 Nov 2010 00:00:00 -0500

DoubleVerify wanted to rejuvenate their brand with an overhaul to their website and corporate identity. Horn Group ID and PR partnered together to help DoubleVerify break away from the competition and tell a simple, compelling story that translates services into client value. All of this wrapped up in an easy-to-maintain content management system implementation.

Corp ID and Website Redesign

Mon, 26 Apr 2010 00:00:00 -0500

Global Tower Partners selected Horn Group to create their new corporate identity and content-managed website to communicate the maturity and growth of the company. The sleek new logo was extended across new corporate collateral both digital and print. Check out the Site Locator tab to locate GTP towers across the United States, you'll see Flash Maps, JavaScript enhancements and bold new design, in addition we also created a Spanish translation of the site.

iPhone Application

Tue, 12 Oct 2010 00:00:00 -0500

Introducing our very own iPhone App, designed and built in-house. See who we work with, our capabilities, keep up-to-date with our blogs posts, tweets and news, as well as our company directory to connect and contact with one or all of our excellent staff.

Website Redesign

Fri, 22 Oct 2010 00:00:00 -0500

Ignite Technologies challenged us to help revitalize their brand’s online presence and greatly improve how customers interact with their company. We met that challenge and built a standards-based, content-managed destination that helped draw customers quickly and easily to exactly where they needed to be. With an interactive Solution Finder and Platform Infographic combined with sleek homepage animation, we built a dramatically refreshed and engaging experience for Ignite's core audience.

Website Redesign

Fri, 23 Apr 2010 00:00:00 -0500

LookSmart came to Horn Group in need of an upgrade of their content management on their website, having previously been stuck with a static front-end and a cluttered UI. We plugged in a clean, modern, highly legible user interface into a robust, open source CMS. Our flash Demo created on the homepage goes a long way to deliver a clear and concise message.

Corp ID and Website Design

Mon, 26 Apr 2010 00:00:00 -0500

Horn Group ID team created a global brand evocative of a star formation to describe the global partnership of Public Relations companies including Horn Group and its UK partner Brands2Life called The Oriella PR Network. We designed and developed the website and rolled out the new features in the summer of 2010.

Flash Demo

Fri, 22 Jun 2007 00:00:00 -0500

Pontiflex wanted to create an animated Flash presentation to clearly introduce Cost Per Lead advertising and how it would change the advertising space and benefit potential customers. Horn Group created an iconic design that utilized the eyeball metaphor, with the iris as a check-box illustrating a lead conversion, in contrast to the scatter-gun approach that traditional mass-advertising technique employs. The sleek Flash demonstrations gives a strong and modern look that clearly introduces CPL advertising for Pontiflex to use for sales initiatives and with the press.

Real CME iPhone Application

Wed, 27 Oct 2010 00:00:00 -0500

RealCME came to Horn Group for the design and development of a RealCME and Epocrates co-branded application for the iPhone Platform. RealCME allows medical education providers to create unique, collaborative, virtual patient-based CME programs and curricula, supported by an intuitive course authoring system, a powerful learner self-assessment system, and a robust data analysis tool set. The mobile application enables healthcare professionals to improve their growth and development in a more convenient manner.

Branding & Marketing

Tue, 15 Apr 2008 00:00:00 -0500

Right Media - the first open media exchange for the interactive advertising industry - brought transparency to a historically closed market. Our strategy was to unveil Right Media's exchange in an engaging, memorable and easy to understand manner. As part of our positioning and design work, we created brand elements that carried through the entire mix of marketing programs from their branding and website to their PR and Event Marketing.

Right Media engaged Horn Group to create awareness of a new model in interactive advertising and position this young and unknown company as the market and thought leader. Yahoo! got the message and purchased Right Media for nearly $700 million.

Corp ID, Website and Blog

Mon, 26 Apr 2010 00:00:00 -0500

Horn Group conducted a warp speed company launch for Sirona Fuels, an up and coming biofuels company with a unique mission to positively impact the lives and communities that provide its fuel ingredients. The challenge was to design an identity, web presence and company launch strategy that distinguished Sirona from legacy energy companies while articulating both the business and emotional sides of its mission. In less than 100 days, Horn Group helped position the company for launch in a crowded market and designed the entire Sirona brand identity system. The Identity system includes: print collateral, trade show booth materials, corporate website, home page video, foundation blog, and conducted a noteworthy PR/media launch strategy.

"Nelson's Dojo"

Thu, 14 Jul 2011 00:00:00 -0500

Horn Group produced a Flash-based game/contest centered on finding hidden items within the 5 existing HD videos provided by BitDefender. The look and feel was drawn from BitDefender’s branding, as well as other specified sources. BitDefender promoted the “scavenger hunt” as a contest on tech blogs and forums with the outcome of an iPad drawing.

Infographics

Thu, 23 Sep 2010 00:00:00 -0500

Horn Group PR and ID teams created infographics to conceptualize the results of a survey Tealeaf conducted with Harris Interactive, which highlights the business impact of poor online customer experiences. While the survey data on its own was timely and interesting to media, Horn Group took the “traditional” data campaign idea a step further by adding a more dramatic and compelling visual component. The results were highlighted in an exclusive, buzzed-about feature in Fast Company.

Corporate ID

Wed, 26 Dec 2007 00:00:00 -0600

Venrock asked Horn Group to help redesign their corporate identity to communicate strength, trust, and the wisdom and experience that the time and success the Rockefeller name brings to your business. We designed a corporate ID that references Rockefeller Center, representing a strong foundation for growth. The logomark is married to the "V' in Venrock, and can also be interpreted as stairs moving up from left to right, or incremental financial growth on an index or chart. Venrock now has a strong, elegant visual brand with a bold new color palette to grace their digital and printed materials, representing the history and trust the Rockefeller name has infused within the Venrock brand.

Global Marketing Infrastructure

Sun, 17 Feb 2008 00:00:00 -0600

Since 2005, Horn Group has served as a strategic partner in conceptualizing, designing, building and maintaining the Westcon Group global marketing web infrastructure. We've advised and collaborated, programmatically customized communities built on Jive Software's SBS, redesigned the corporate and business unit identities, designed and built custom website templates, designed ads, sales materials and more. One of the largest and most mission-critical projects is a custom-built Java-based content management system that simultaneously controls over 100 unique instances of marketing websites worldwide in 13 languages and with tens of thousands of users. As part of that effort, we've connected web services to 3rd party systems of other vendors such as Market Intelligence, and synchronized users with other communities systems, e-commerce systems, learning management systems and more. Our relationship with Westcon Group is a prime example of the agility and deep skillset of our interactive services team, and proves that we can build anything, large or small.

Seton Hall's Facebook API + Google Maps Heatmap Mashup

Mon, 11 Jul 2011 00:00:00 -0500

Horn Group designed and developed an interactive Infographic showing the increase in Seton Hall’s enrollment from online promotion efforts via Facebook. Coremetrics, an IBM company tracked and captured the data that fuels the interactive Infographic built as a heat map which shows the location of Facebook traffic using Google maps.

Infographics

Wed, 13 Jul 2011 00:00:00 -0500

Horn Group PR and ID came together to work on a special valentines day project for answers.com. To showcase collected data from several sources, we designed a static image Infographic that demonstrates the relevance of the results of answers.com over similar sites due to quality and type of content. Each site’s answer was presented on a Valentine’s Day themed heart meant to represent the core demographic of the related website in good-spirited fun. The entire graphic was created entirely in vector graphics to allow for ease of use in scaled applications such as posters, print and online.

Redesign

Thu, 14 Jul 2011 00:00:00 -0500

ClickFox came to Horn Group in need of a full upgrade focusing on the essence of the value and nature of its business. We modernized the website and corporate Identity using an engaging and compelling design that was smart phone compatible. With the new design and identity we finished the transformation with refined web content and an informative motion graphics video.