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Horn Group Continues Expansion with New Leadership and Client Additions in Boston
New Managing Director, Key Account Wins Highlight Continued Growth
As Office Approaches Ten Years in New England Region
December 5, 2005 - Boston, Mass. - Horn Group, Inc. today announced its continued expansion in Boston with the appointment of a new managing director, key senior staff additions and a series of new client wins. Len Dieterle recently joined the company as managing director of its Boston operations reporting to agency president and CEO Sabrina Horn. Located in Braintree, the growing office will celebrate 10 years in the Boston area next month.
Dieterle is responsible for strategic client service, business development and operations. He has 18 years of public relations experience and joined Horn Group after nearly nine years with Porter Novelli. There, he served as a senior vice president in the agency's technology practice running global PR programs for clients such as BMC Software and Analog Devices. This experience is complemented with his strong background working with emerging companies in the enterprise security, telecommunications and business intelligence markets. Joining Dieterle in the Boston office are account supervisors Kim Pegnato and Mike Spinney, who bring a combined 25 years of technology PR experience to Horn Group.
"Len is a welcome addition to our management team - his is the latest in a series of appointments over the past few years that provide our clients with exceptional caliber leadership and expertise," said Horn. "The Boston market is significant for our agency as it is home to so many emerging technology businesses. As we approach 10 years in business there, we're continuing to add hot companies to our client portfolio and some of the best people in the communications industry to support them."
Ten Years and 100 Clients in New England
In January 2006, Horn Group will celebrate 10 years of profitable operations in the New England area. That office has served close to 100 technology companies including market leaders like Cognos, Information Builders and PeopleSoft as well as dozens of emerging growth companies. Most recently, the office engaged with a number of new clients including ArcSight, a global leader in enterprise security management software; Cape Clear Software, a driving force in the enterprise service bus space; and Aegis InterWorld, Inc., a global provider of business process outsourcing products and services.
About Horn Group, Inc.
Horn Group, Inc. provides communications services to technology companies at every stage of growth - from start-ups that need visibility to large corporations striving to build market leadership. An established and independent firm, Horn Group offers integrated services that reach press, analysts, customers, partners, investors and employees. Services include public relations, creative and interactive services, and market research. Located in San Francisco, Boston, New York and Washington D.C., Horn Group has earned national recognition for its excellence in client service and employment practices. More information can be obtained at www.horngroup.com.
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Contact:
Len Dieterle, Managing Director
Horn Group, Inc.
781.356.7170
ldieterle@horngroup.com
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