Brands2Life and Horn Group Announce the Constella Network for Global Communications

London and San Francisco - November 15, 2006 - Brands2Life and Horn Group today introduced the Constella Network - a global alliance of communications agencies across 20 countries. The network includes 15 independent firms across North America, Latin America, Europe and Asia/Pacific. Unlike other agency networks, Constella is built upon specific guiding principles and global best practices designed to give clients a single agency network experience and superior local results. Via the two founding agencies, Constella Network partners have close working relationships and joint client experience not offered by other alliances.

Brands2Life and Horn Group have been partners for three years. Together, the two agencies saw the need to provide technology companies with an alternative for global communications and public relations campaign management. The Constella Network was built to preserve the agile and responsive trademarks of boutique agencies while still providing the infrastructure of a larger network when the need arises. Traditionally, independent agencies have been a popular choice for many organizations but have had difficulty scaling to provide clients a common standard of service and results on a multi-national basis.

Constella Network partners are partially motivated by a financial incentive for stimulating business across the network. Over time, additional Constella Network partners will be added for further geographic coverage without losing the intimacy and selectivity of the network. Participating agencies are not exclusive to the Constella Network and are free to work with other partners.

The Americas
A Constella Network co-founder, Horn Group services clients across the United States from its three offices in the national technology and media markets San Francisco, Boston and New York. The Canadian market is represented by MAVERICK PR based in Toronto, Ontario. The Jeffrey Group serves clients throughout Latin America from offices in Miami, New York, Buenos Aires, Mexico City and São Paulo.

Europe
Brands2Life covers the UK and is the European hub for the Constella Network. Other European partners include Lammers Van Toorenburg (Benelux), Point Virgule (France), Fink & Fuchs Public Relations, MaCS Marketing-Communications-Services, PR-Com (Germany), Canela (Spain), Now PR (Italy), and Westmark Information (Sweden).

Asia/Pacific
Initially, there are two Constella Network partners in Asia/Pacific representing six countries. Upstream Asia has a strong direct presence with offices in Australia, China, Japan, Malaysia, Singapore and Taiwan. EastWei PR, which Horn Group has worked with for more than five years, is the lead partner in China.

"An advantage of a network made up of independent boutiques is instant access to real relationships, not just introductions," said Paul Mottram, chief operating officer at Upstream Asia. "In the few short weeks we have been associated with the Constella Network, we have uncovered a prospective client and identified a common interest in employee exchanges across participating agencies."

Technology Companies Embrace Best Practices
Technology companies are particularly receptive to the working best practices that bind the Constella Network partners. The most common complaints of clients with global PR programs revolve around lack of communication, coordination and shared accountability across multiple agencies. Brands2Life and Horn Group worked with the Constella Network partners to define guiding principles for best practices including global product launches, results measurement and account management. Constella Network partners collaborate on a WIKI that acts as a unifying technology platform.

"The value of the Constella Network is in its tight integration of PR processes and workflow," said Rick Faulk, Chief Marketing Officer at WebEx, a client of six Constella Network agencies. "It's harder than it seems to find a network of like-minded agencies with the same vision and approach to helping clients effectively develop, coordinate and execute global communications programs. The Constella Network was built on more than a handshake."

"Constella is a great resource for a fast growing company like Kalido," said Bill Hewitt, president and CEO at Kalido, a software company that has worked with both Brands2Life and Horn Group for three years. "Both firms bring a great deal of knowledge and experience to bear, and this new alliance will allow us to leverage their resources more effectively as we grow and extend our geographic reach. It's a great idea, and in my opinion, the way strategic marketers will work in the future."

About Brands2Life
Giles Fraser and Sarah Scales founded Brands2Life in April 2000. Brands2Life helps technology-driven companies of all sizes to build and communicate their brands to sell more and gain leadership and profile with businesses and consumers alike. Clients include: 3i, Borland, Business Objects, Business Software Alliance, Cisco Systems, Clearswift, Corizon, Informa Telecoms & Media, Kelkoo.co.uk, LEK Management Consultants, Logitech, Micro Focus, Netonomy, RS Components, Stepstone, SunGard Availability Services, T-Mobile, WebEx and Yahoo!. Visit www.brands2life.com for more information.

About Horn Group, Inc.
Horn Group is a strategic communications firm specializing in PR and digital marketing. The agency represents technology companies at every stage of growth to help them tell their stories to the people that matter in print, in person and on the web. Services include brand and message development, creative design, media strategy, public relations, and web development. The agency was recently awarded the Web Marketing Association's 2006 WebAward and the 2006 Bell Ringer Award for media relations. Horn Group was ranked best-mid sized agency in PRSourceCode 2005 survey of reporters and the firm continues to be noted as a Best Agency to Work For in the Holmes Report. The company was founded in 1991 and is based in San Francisco, New York and Boston. Visit www.horngroup.com.