|
|
|
 |
 |
|
|
Horn Group to Launch Dealing with Darwin by Best-Selling Author Geoffrey A. Moore
Monday, July 25, 2005 - New York, NY - Horn Group today announced that the firm has been chosen to launch Geoffrey Moore's forthcoming book, Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. The new book, which will be published in January 2006, posits that while most companies recognize that innovation is key to competitive differentiation, few actually do it well. Dealing with Darwin develops new mental models and establishes a new vocabulary for focusing on innovation and overcoming inertia, outlining best practices that enterprises can adopt to maximize success in the "survival of the fittest" business climate. This launch continues Horn Group's long-standing relationship with Geoffrey Moore, having introduced all of his best-selling books over the past 10 years, beginning with the "Chasm" series (Crossing the Chasm, Inside the Tornado, The Gorilla Game), and most recently, Living on the Fault Line.
"In the consulting business, publishing a new book is like a launching new product, and Horn Group's proven expertise in that arena has proved invaluable to me," said Moore. "With each book we target a phrase that we hope to make part of the business lexicon, and so far we are batting 1000."
Horn Group's approach to promotion will combine widespread media outreach to business, broadcast, trade, vertical and online outlets to leverage the book's thought provoking content and the author's renowned name. These activities will be integrated with publisher Portfolio's planned marketing and publicity initiatives for Dealing with Darwin.
"We are thrilled to be working with Geoff once again for the launch of his new book. Dealing with Darwin promises to be influential not only to the technology industry but to Fortune 500 companies across many sectors," said Sabrina Horn, Horn Group's president and CEO. "Geoff has been an incredible partner and friend to us for many years, and we're very excited to bring this new book to the media community."
About the Author
Geoffrey A. Moore is managing partner of TCG Advisors, a consulting practice that provides business and marketing strategy services to prominent high-technology companies. He is also a venture partner with Mohr, Davidow Ventures, a prestigious Silicon Valley venture capital firm, and founder of The Chasm Group. An accomplished writer and highly sought after business consultant, Moore is a frequent speaker at industry conferences and his books are required reading at Harvard, Stanford and other leading business schools. More than a million copies of Geoffrey Moore's books have been sold worldwide since the original publication of Crossing the Chasm.
About Horn Group Books
Horn Group has introduced some of technology industry's leading titles by John Hagel, Steve Martin, Geoffrey Moore and Patricia Seybold. Horn Group Books gives authors and publishers access to the firm's vast experience with the press and industry influencers, resulting in book review and excerpt placements, contributed articles, and speaking engagements at leading technology and business conferences. The firm leverages its relationships to secure book forwards, as well as quotes and testimonials. Horn Group Books serves as an extension of a publisher's marketing team and works directly with the publishing house on book signings, author appearances, book collateral development, and book messaging. Horn Group Books shares the publisher's goal of elevating an author's sphere of influence in a chosen market and ultimately creating "buzz" that will entice readers to buy the book.
For more information and a case study on Horn Group's pervious work with Geoffrey Moore, please visit http://www.horngroup.com/results/case_booklaunch.aspx.
About Horn Group, Inc.
Horn Group, Inc. provides communications services to technology companies at every stage of growth - from start-ups that need visibility to large corporations striving to build market leadership. An established and independent firm, Horn Group offers integrated services that reach press, analysts, customers, partners, investors and employees. Services include public relations, web site and graphic design, and market research. Located in San Francisco, Boston, New York, and Washington DC, with a satellite in Chicago, Horn Group has earned national recognition for its excellence in client service and employment practices. More information can be obtained at www.horngroup.com.
###
Contact:
Katey Stewart
Vice President
Horn Group, Inc.
312.455.1180
|
|
|
|
|
|
|