Horn Group Announces Technology Communications Strategy

National Agency Redefines Public Relations for Technology Companies;
Introduces Interactive Services and Unveils New Brand

March 15, 2004 – San Francisco, Calif. – Horn Group, Inc. today announced its technology communications strategy. As part of its growth plan, Horn Group has expanded its services beyond traditional public relations to include interactive design and development and market research. The company appointed Gannon Hall to the newly created position Managing Director, Interactive Services. Previously, Hall was president of Hall Consulting, a successful web strategy and design firm and a long-time Horn Group partner. Horn Group introduced today its new brand and website at www.horngroup.com.

“Software companies typically partition their communications initiatives across multiple vendors, creating expensive and inefficient marketing programs,” said Sabrina Horn, president and CEO of Horn Group. “Horn Group challenges the old model by offering an integrated approach to technology communications that combines several disciplines to make a more powerful impact. Our expanded offering is backed by 10 years of quality and results from partnership with Hall Consulting. We’re fortunate that Gannon is now a part of our team.”

Technology Communications
Horn Group has always offered a full range of communications services through its partnerships. In recent years, as the PR industry suffered from budget cuts, Horn Group clients have shown an increased interest in integrated services that eliminate the high overhead of working with several vendors. But software companies also demand technology expertise and quality of service not often provided by mega firms. With an offering that strikes this balance, Horn Group expects its technology communications strategy to fuel growth in 2004 and beyond. Company and product introductions are prime for integrated campaigns – tying together strategy and positioning, web design, interactive product tours, press and analyst relations, and new company or product collateral – for a more successful launch. To see samples of Horn Group’s new services, visit www.horngroup.com/services/is.aspx.

“Horn Group has been our public relations partner for two years, and as a client, this expansion makes great sense,” said Cheryl Haines, Director of Marketing at Serena Software. “PR is powerful for communicating key messages and generating visibility with press and analysts. However, to be effective, a PR program must be driven by solid market research, competitive intelligence and innovative vehicles for communicating with customers and investors. Adding additional elements such as interactive services to Horn Group’s core business creates some interesting efficiencies and synergies.”

Gannon Hall, Managing Director, Interactive Services
As managing director, Gannon leads Horn Group’s Interactive Services practice. He has a decade of experience developing interactive solutions for technology companies, bringing to the agency a distinctive mix of strategic, technical and creative expertise. He has developed award-winning solutions for companies including AvantGo (Sybase), Commerce One, Norwest Venture Partners, Pacific Telesis Group, PlaceWare (Microsoft) and Vitria. For several years prior to joining Horn Group, Gannon ran Hall Consulting, his own interactive design and development firm, successfully helping over 50 technology companies realize the full potential of interactive marketing. He has held senior development positions at Pacific Telesis Group, and is an industry spokesperson for press and analysts.

About Horn Group
Horn Group, Inc. provides communications services to technology companies at every stage of growth – from start-ups that need visibility to large corporations striving to build market leadership. An established and independent firm, Horn Group offers integrated services that reach press, analysts, customers, partners, investors and employees. Services include public relations, web site and graphic design, and market research. Located in San Francisco, Boston, and New York, Horn Group has earned national recognition for its excellence in client service and employment practices. More information can be obtained at www.horngroup.com.

Contact:
Sabrina Horn , President and CEO
Horn Group, Inc.
212.931.5247
shorn@horngroup.com

Shannon Latta, Partner
Horn Group, Inc.
415.905.4030
slatta@horngroup.com