Horn Group, Inc. Launches Book Promotion Practice

Book Practice Extends Horn Group's Market Reach;
Erin Brown to Lead Practice as Senior Book Publicist

New York, NY - February 26, 2004 - Leading technology communications firm Horn Group, Inc. today announced Horn Group Books, a business and technology book promotion practice, to publicize pioneering industry authors. The firm has also appointed Erin Brown Senior Book Publicist. Leveraging its technology public relations experience and capitalizing on several best-selling book launches, including titles by industry authorities Geoffrey Moore and Patricia Seybold, Horn Group is expanding its effort to help authors, their agents and publishers bring books to market more effectively.

"Book promotions grew organically at Horn Group and became a gem of a business, one that has evolved into a formal practice to help authors communicate their messages to a broader market," said Sabrina Horn, CEO of Horn Group. "Horn Group has always been at the forefront of industry innovation and advancement, and promoting provocative views - such as those in Technology Paradise Lost by industry veteran Erik Keller - is a natural extension of what we do."

Horn Group is currently promoting Keller's April 2004 release, Technology Paradise Lost: Why Companies Will Spend Less to Get More from Information Technology (Manning Publications). In the book, Keller - a 20 year industry veteran and fomer Gartner Group analyst - contends that IT spending will decline due to a fundamental shift in the way companies buy and use technology. Keller argues companies will increasingly rely on technology, but will do so by spending less on IT and thus end the phenomenal growth of the computer industry of the past decade.

Erin Brown has been appointed Senior Book Publicist and will lead Horn Group Books. Erin brings more than a dozen years of PR and writing experience to the role. She joined Horn Group in 2000 and is a founding member of the company's New York office. She has promoted titles with Hungry Minds, Financial Times Prentice Hall, Manning Publications, and AMACOM. Prior to Horn Group, Erin was a news writer and producer at the Associated Press, WBZ-4 TV in Boston, and WBAL-TV in Baltimore, Maryland. Erin holds a B.A. in Literature and a Master's Certificate in Publishing.

Horn Group has introduced some of technology's leading titles, including Patricia Seybold's Customers.com and Geoffrey Moore's 'Chasm' series (Crossing the Chasm, Inside the Tornado, The Gorilla Game), securing coverage in the nation's leading news outlets - including The New York Times, Wall Street Journal, Newsweek, Miami Herald, Boston Globe, Denver Post, Chicago Sun-Times, CNBC, Bloomberg, and Delta Airlines' in-flight SKY magazine. Through these accomplishments, Horn Group has developed partnerships with influential publishing houses such as Crown Business, an imprint of Random House, Harvard Business School Press, Hungry Minds, Harpers, AMACOM, and its current partner, Manning Publications. Last year, Horn Group promoted four titles with Pearson imprint Financial Times Prentice Hall.

Through Horn Group Books, authors and publishers benefit from the firm's vast experience with the press and industry influencers, resulting in book review and excerpt placements, contributed articles for authors, and speaking engagements at leading technology and business conferences. The firm leverages its relationships to secure book forwards, as well as quotes and testimonials. Horn Group Books serves as an extension of a publisher's marketing team and works directly with the publishing house on book signings, author appearances, book collateral development, and book messaging. Horn Group Books shares the publisher's goal of elevating an author's sphere of influence in a chosen market and ultimately creating "buzz" that will entice readers to buy the book.

"Horn Group has represented several of our authors and has a unique ability to promote both business and technology books," said James Levine, Principal at Levine Greenberg Literary Agency, Inc. "They have the right contacts and ideas, and are thorough and thought provoking in their work."

ABOUT HORN GROUP

Horn Group, Inc. is a leading independent technology communications firm in the United States. The company works with business technologists and companies at every stage of growth. Horn Group Books, the firm's book publicity division, works with authors and publishers to take their message to market, build thought leadership, and increase book sales. Horn Group has successfully elevated provocative ideas from some of the country's leading business and technology authors. Located in New York, San Francisco, and Boston, Horn Group has earned national recognition for its excellence in client service, and employment practices. More information can be obtained at www.horngroup.com.

Contact:

Erin Brown
Senior Book Publicist
Horn Group, Inc.
212.931.5297 (New York)
617.970.7472 (cell)
ebrown@horngroup.com