Horn Group to Sponsor Software 2004 Conference

Horn Group is pleased to announce its involvement in Software 2004 - the first and only conference designed to address business and operating issues facing software industry executives. Software 2004 will be held at the San Francisco Marriott on March 1 st and 2 nd . Sabrina Horn, President and CEO, will host a panel on "How to Work with Press and Analysts."

The conference will address the changes shaping the software industry this year: What new business models are emerging for enterprise vendors? Is the IPO market back? What are visionary customers demanding from software vendors? What's hot in M&A? How can offshore development, services and support transform your company? Should you pay for Linux software?

Register now at www.software2004.com to receive all this at an affordable corporate membership package of $995. This includes admission for four (4) executives from your company at no extra cost. On January 31 the rate will rise to the full price of $1,195.

Predictions and Latest Thinking from Industry Visionaries

  • Ray Lane, General Partner, Kleiner Perkins and Former President of Oracle
  • Shai Agassi, Executive Board Member and Head of Development, SAP AG
  • Sanjay Kumar, CEO, Computer Associates
  • Darl McBride, CEO of SCO
  • Toby Redshaw, Vice President, IT Strategy, Motorola
  • Drew Ladner, CIO Department of the Treasury (invited)
  • Geoffrey Moore, Managing Director, TCG Advisors and author of bestsellers such as Crossing the Chasm
  • Romesh Wadhwani, CEO, Symphony Technology Group and Former Vice Chairman, i2 Technologies
  • Ed Zander, Chairman & CEO, Motorola

Analysis from Provocative Moderators and Expert Panels
Cut to the chase with Bruce Richardson (AMR Research), Peter Sobilof (Insight Venture Partners) and Tony Zingale (former president and CEO of Clarify). Take away key points from panels on timely topics such as new business models, capital markets, offshoring and sales and marketing strategies.

Education from Informative Workshops
Interactive sessions led by experts in general management, finance, sales, marketing, offshoring, engineering, technology, services and support. A partial list of topics includes "Building a high performance management team," "Setting up foreign subsidiaries," "ABCs of debt financing," "Impact of Sarbanes-Oxley on small corporations,","How to position a software company for an acquisition," "Maximizing leverage with press and analysts," "Relationship selling," "Selling to the EU," "Retaining support revenues," "Accelerating product development cycles through interoperability labs," "Offshoring case studies," "A day in the life of a Chief Security Officer," and more.

Unprecedented Networking Opportunities
Meet your peers, size up your competitors, visit with top media and analysts, and make critical connections at lunch and evening gatherings. Monday evening's party features industry veteran Roger McNamee's Flying Other Brothers band. ( http://www.flyingotherbros.com )

Visit www.software2004.com to secure your reservation today. Don't hesitate to contact me at Horn Group if you have questions. We look forward to seeing you in March!