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Happy
Valentine's
Day!
Welcome
to PRSourceCode's Straight from the
Source, a monthly e-newsletter designed for our
friends in the IT PR
community.
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In
This Issue: |
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·
In Focus
- Sabrina Horn, President, CEO, Founder, Horn Group
·
You Should
Know - Eric Lundquist, Editor-in-Chief,
eWEEK
·
You're Invited to
Lunch!
·
Speak Up
- What do Women Really Want for Valentine's Day?
·
Events & Awards
- Special!
"Meet the Press," RSA Conference
·
PR Job
Bank
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You
Should Know -
Eric Lundquist, Editor-in-Chief,
eWEEK |
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 Name:
Eric Lundquist
Title:
Editor-in-Chief, eWEEK
Company:
Vice
President, Ziff Davis Publishing
Since
1996, Eric Lundquist has been Editor-in-Chief of
eWEEK,
which includes domestic, international, and online
editions. As eWEEK’s
Editor-in-Chief, Lundquist oversees a staff of nearly
40 editors, reporters, and Labs analysts covering
products, services, and companies in the
high-technology community.
He is a
frequent speaker at industry gatherings and user
events and sits on numerous advisory boards.
Eric writes the popular weekly column, “Up Front,” and
he is a confidant of eWEEK’s Spencer
F. Katt gossip
columnist.
Be
sure and catch Eric live, February 15, 2005 at 12:00
PM ET on PRSourceCode's "Lunch with the
Editors" webinar series.
Register
Me! For
Free!
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You're
Invited to
Lunch! |
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Lunch
is on us! PRSourceCode hosts free, virtual
lunches with the publications that matter most in the
technology marketplace. Join us in an intimate
webinar setting to discuss the publication's editorial
needs, background on writers/editors/reporters,
readership/audience profiles, marketplace trends,
editorial calendar changes, and more!
- Tomorrow!
eWEEK
- Register!
Eric
Lundquist, Editor-in-Chief
Tuesday, February 15,
2005 at 12:00 PM
ET
- Software
Magazine - Register!
John
Desmond, Editor-in-Chief
Wednesday, March 23,
2005 at 12:00 PM ET
- RCR
Wireless - Register!
Tracy
Ford, Editor
Tuesday, March 29, 2005 at
12:00 PM ET
- Internet
Telephony - Register!
Rich
Tehrani, Editor-in-Chief
Tuesday, April 19, 2005
at 12:00 PM ET
- CIO
Insight -
Register!
Ellen
Pearlman, Editor-in-Chief
Tuesday, May 3, 2005 at
12:00 PM ET
- Billing
World - Register!
Jill
Lucas Morgan, Publisher and Editorial
Director
Wednesday, May 11, 2005 at 12:00 PM
ET
- Wall
Street & Technology - Register!
Kerry
Massaro, Editor-in-Chief
Tuesday, July 12, 2005
at 12:00 PM ET
Our
menu changes often, so please check back frequently
for updates. Which editors would you like to see
added to the schedule? Contact
Us.
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Speak
Up: What do Woman Really Want for Valentine's
Day? |
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In
case you haven't noticed the heart-shaped candy lining
the shelves of your local drug store or the
sugary-sweet jewelry ads pumping through the radio and
TV -- it's Valentine's
Day.
While
your significant other is out scouring the aisles of
Hallmark for that beautiful card that is able to
capture the wonderful complexity of your blissful
relationship (i.e. the first one that fits in the
envelope behind it), we have our own visions of the
"perfect" Valentine's Day
present.
PRSourceCode
wants to know, "What Do Women Really Want
for Valentine's Day?"
The
results will be published in the March
issue.
VOTE
THROUGH OUR ONLINE
POLL!
Last
month, we asked "What is your top PR
resolution for 2005?" Here's what you
said:
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Events
& Awards
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Special!
Event:
PRSourceCode's
"Meet the Press" at the RSA
Conference
Details:
Attending
the RSA Conference? Join PRSourceCode and
industry-leading information security editors and
reporters at our free “Meet the
Press” event. Panelists
include:
- Christine
Burns, Executive Editor, Testing, Network World
- Dennis
Fisher, Senior Editor, eWEEK
- George
Hulme, Senior Editor, InformationWeek
- Paul
Roberts, U.S.
Correspondent, IDG News Service
- Larry
Walsh, Editor, Information Security
Date:
Wednesday, February 16, 2005
Time: 8:00 AM PT
- 9:00 AM PT
Location: W Hotel
in San
Francisco, California
For
more information:
Contact Natalie Hall, nhall@prsourcecode.com,
or visit http://www.prsourcecode.com/meetthepress.asp
Event:
2005
Joint PRSA Technology and Military & Public Safety
Conference
Details:
The
conference will be held June 6, 2005 in Washington, D.C. at the Wyndham City Center.
This year's theme "Technology, Defense & National
Security: Collaborating to address the risks and
rewards of communication" will focus on the most
pressing issues facing Public Relations and Public
Affairs practitioners in the Technology and Military
Sections, including: the effect of new
technologies and participatory journalism on the news
cycle; current needs and topics in trade media;
strategies for securing critical information while
maintaining truthful and accurate communications with
the media; staying prepared for security risks; and
ensuring ethical communications that are in the public
interest.
This conference will also address how
communications professionals in Technology, Military,
and Public Safety roles can collaborate on campaigns
to further each organization's effectiveness.
For
more information:
Contact Alissa Marisch, alissa.marisch@prsa.org,
or visit http://www.prsa.org/_Networking/technology/tech_mil_05.asp
Event:
Syllabus
2005 12th Annual Education Technology
Conference
Details:
This
event is sponsored
by
Campus Technology and will be held July
24-28, 2005 at the Renissance Hollywood Hotel,
Los
Angeles, CA. It will
feature a day on the campus of
UCLA.
For
more information:
Visit http://www.campus-technology.com/summer2005
Award:
Business
2.0
and Frog Design's Bottom Line Design
Awards
Details:
Good design is nice to look at, but great design goes
far beyond aesthetics. A truly well-designed
product with a stellar customer experience can have
positive effects on an entire company -- from
consumers' perceptions of the brand all the way to the
bottom line. Most design awards, however, tend
to reward form and beauty rather than the impact that
beauty has on a business. That's why Business 2.0, in
partnership with Frog Design, is pleased to announce
the Bottom Line Design Awards, which will recognize
the positive effects of experience-driven design on
businesses and their brands. To be published in
the April 2005 issue of Business 2.0 and
thereafter on an annual basis, the Bottom Line Design
Awards will celebrate innovative and well-designed
products from companies across the globe.
For
more information:
Contact designawards@business2.com
or designawards@frogdesign.com
Award:
CIO
Insight's
Business-Technology Alignment
Award
Details:
CIO
Insight, a Ziff Davis Media publication,
announces its fourth annual Business-Technology
Alignment Award, which honors companies that best
exemplify how the alignment between business strategy
and information technology can deliver value to the
company’s shareholders. The deadline for entries
is May 16, 2005. The winner will be announced at a
special awards dinner, to be held in New York
City in November
2005.
Eleven
esteemed business and academic professionals have been
selected by CIO
Insight to serve as the panel of
judges. They will evaluate companies based on
six criteria: a clearly articulated business and IT
strategy; communications and management processes that
foster alignment; governance structures that support
alignment; proof of the investment in technology that
accelerates the company’s business strategy and
metrics that measure the results; proof of measurable
financial results; and human resource and management
practices that encourage a culture of collaboration.
For more
information:
Visit http://go.cioinsight.com/award
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PR
Job Bank |
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PRSourceCode's
PR Job Bank is a free listing of available jobs in IT
PR. Click on the job title for further
information.
To be included, please e-mail your
job listings (including URL to description) to
newsletter@prsourcecode.com
Account
Director
Michigan PR
Firm
Michigan
Account
Executive
O'Keeffe
& Company
Alexandria, VA
Account
Manager
O'Keeffe
& Company
Alexandria, VA
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In
Focus
-
Sabrina Horn, President,
CEO, Founder, Horn
Group |
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Name:
Sabrina
Horn
Title:
President,
CEO, Founder
Company:
Horn
Group
Professional
Career
Time
at organization:
I
started the Horn Group in 1991. We’re
celebrating our 14th anniversary this
June.
Time
in public relations:
Since 1983 – 22 years.
Client
base:
Horn
Group provides communications services to technology
companies at every stage of growth – from start-ups
that need to build visibility to large corporations
striving to secure market leadership. A few key
accounts across the agency right now include Good
Technology, Indus International, Telcordia
Technologies, and Yantra.
Areas
of expertise:
Media
and presentation training, strategic counsel, company
and product positioning, agency operations and
employee management, as well as media and analyst
relations
Work
you are most proud of:
My
proudest moments over the years have been when our
work has made a real difference for clients during
their most challenging times. On a daily basis,
I’m proud of motivating our employees and helping them
solve problems.
Words
of wisdom for an
apprentice:
Be
a straight shooter – “spin” is a
four-letter
word. Always tell the truth, and challenge your
clients to be honest about what their products and
services can and can’t do. Know what you don’t
know. PR is about finding the truth and
communicating it.
Information
you would like
the IT PR community to know about
you:
Public relations is a people business.
It’s not always about the money and billings. It
begins and ends with your employees. The Horn
Group was founded and continues to center on the idea
that good leadership and a good culture results in
happy employees – which ultimately results in happy
clients. We have an outstanding benefits
program, but what really differentiates the Horn Group
as an employer is that we’re committed to developing
our employees and providing a good place to
work. That’s ultimately how a company can
successfully survive the tough times and thrive in
good times.
The
lighter side
Birth
place:
Charleston,
West
Virginia
University:
Hobart & William
Smith
College in
Geneva, NY – BA in American
Studies
Boston
University
– MS in Public Relations
Favorite
thing(s) to do when not at the
office:
Playing
with my daughters (ages 7 and 3), cooking, drinking
fine wine, painting, and running
Last
book you read:
How Does She
Do It? : 101 Life Lessons from One Mother to
Another by Sheila
Ellison
Three
things you would bring to a desert
island:
1. My
children
2. My significant other Keith Morgan
3.
A gourmet meal
One
person from history you would want to
met:
John F. Kennedy, because he was a pivotal
president in American history, politics, and
society. He was a such a smart man, who just
didn’t have long enough to tell his story and fulfill
his potential.
Questions?
Sabrina
can be reached at shorn@horngroup.com.
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