Fresh thinking combined with wisdom you can count on.
Communications Strategy
Great communications requires strategy and flawless execution. Whether a detailed roadmap or rapid response to breaking news, clients rely on our counsel for thoughtful planning and swift decision making. We provide strategy on all fronts including brand strategy and positioning, news and launches, quarterly earnings and material announcements, crowding the competition, blogging and social media.
Executive Coaching
You can expect hands-on, senior-level involvement from Horn Group. Beyond day-to-day counsel, Horn Group provides executive-level services including media training and presentation coaching, employee communications, blog strategy, presentation creation and speech writing, speaking programs, media and crisis training and other specialized services for senior officers.
Company & Product Launches
Today there are many ways to launch a new company, product or service. For an emerging growth company, a launch is the market "debut" - setting the stage for category placement, target market penetration and industry visibility. For a global public company, a launch can dramatically change the game - helping it surpass the competition, re-position itself in a new area, or turn around existing perceptions.
Horn Group provides clients with strategy and execution on all aspects of a tightly integrated launch – planning, messages, news value, spokespeople, timing with other marketing and sales programs like the website, trade shows, customer references, supporting materials and public disclosure requirements.
For many, a launch is an evolving process that grows as you roll out new iterations of your service, as buzz about your company swells, and as traffic to your website increases. While for others, a launch may be a grand celebration open to the public that combines offline and online programs. Regardless, Horn Group design innovative and actionable launch plans and tactics that will get you noticed.
Crisis Communications
We're ready to jump into any situation and provide instant damage control - whether it's an issue of materiality for a public company or a rumor that's spreading like a wild fire in the blogosphere. The essence of good crisis communications is to put a stop to speculation and to minimize the loss of credibility with target audiences. By tapping into our strong relationships and our experience managing situations, Horn Group can swiftly execute on the smartest plan and allow you to maintain credibility in the market place.
