Oriella Expands Global Reach with New Partners in Russia and New Zealand
*Global PR Agency Network Celebrates Fifth Anniversary* London, UK and San Francisco, CA, January 5, 2012 - Oriella PR Network today announced it has added two new agency partners – Botica Butler Raudon Public Relations in Auckland, New Zealand, and Buman Media in Moscow, Russia – to its global agency alliance. The new partner additions extend Oriella’s reach for companies wanting to interact with audiences in Eastern...
Horn Group Adds Senior Talent with Todd Cadley, Smita Topolski, Announces Senior Promotions
SAN FRANCISCO — January 4, 2012 — Horn Group, Inc., a top digital communications agency, today announced it has hired Todd Cadley as Senior Vice President and Smita Topolski as Vice President. Rounding out the agency’s senior leadership team are the promotions of Kevin King to SVP in New York, and Vitor Souza to VP in San Francisco. An experienced marketing and communications pro, Cadley joins Horn...
Tech the Halls DJ Competition on Turntable.fm Raises $10,000 for One Laptop Per Child
*TechCrunch Beats Out 14 Other Publications for DJ Title * NEW YORK — December 22, 2011 — Horn Group, Inc., a top digital communications agency, today announced that its Tech the Halls holiday fundraising campaign has reached its goal of raising $10,000 for One Laptop per Child (OLPC). The month-long fundraising campaign culminated last Friday, December 16, when 14 top journalists came together to compete in head-to-head DJ...
Horn Group Tech the Halls in PRNewser
Horn Group gets featured in PRNewser as Tonya Garcia takes a closer look at agencies giving back for the holidays. Tech the Halls stands apart in 2011 with $10,000 raised purely through crowdsourcing and social media.
Horn Group Tech the Halls in TechCrunch
Horn Group's Tech the Halls campaign took over the online media landscape on Friday, December 16th, with numerous publications publicizing their participation to help raise money for One Laptop per Child. In this article, TechCrunch's Josh Constine - the eventual event winner - rallies all "nerds" for support.
Horn Group Tech the Halls Featured in Advertising Age
With fundraising well under way for Horn Group's holiday Tech the Halls campaign, Advertising Age jumps in with a closer look at the story behind the event.
Horn Group Tech the Halls in The Next Web
As The Next Web writes, 'tis the season for social good and good music! Jumping on the Tech the Halls bandwagon, The Next Web spotlights Horn Group's innovative event on turntable.fm.
Horn Group's Tech the Halls featured by Billboard
Following its official launch earlier in the week, Tech the Halls gains momentum with this article in Billboard. A nationwide fundraising campaign benefitting One Laptop per Child, Tech the Halls will feature top media competiting in head-to-head DJ battles on turntable.fm, with audience members voting for their favorite DJ.
Horn Group Launches “Tech the Halls” DJ Competition to Raise Money for One Laptop Per Child
*Leading Tech Journalists to Square Off in Head-to-Head Competition on Turntable.fm* NEW YORK — November 29, 2011 — Horn Group, Inc., a top digital communications agency, today announced Tech the Halls, a nationwide holiday fundraising campaign benefitting One Laptop per Child (OLPC). Bringing together the industry's leading influencers, Tech the Halls will feature top media competing in head-to-head DJ battles on turntable.fm, with audience members voting for their favorite DJ. Tech...
Sabrina Horn on CMO.com
In today's crowded digital marketplace, how do you make sure your brand stands out in a meangingful way? Sabrina Horn tackles the topic with her *6 Tips for Breakthrough Multichannel Marketing* in this feature on CMO.com.
Horn Group's CMO Challenge Featured by the Center for Media Research
The message from our CMO Challenge survey was loud and clear: marketing executives want a new type of agency model. But how are agencies supposed to deliver? MediaPost's Center for Media Research takes a closer look and finds the answer lies in a new type of agency, one specializing in 2-3 things and providing other services through trusted partners.
Horn Group's Cloud Computing Infographic Featured by Boomcycle
The ever-growing number of cloud-based computing services is enough to make even the most experienced marketer's head spin. But with a little help from our "Cloud Computing Stratosphere" infographic - created by our Interactive team - Boomcycle takes a closer look at the differences between the major players in the market.
Horn Group's CMO Challenge Featured in MarketingProfs
Utilizing Horn Group and Kelton Research's CMO Challenge survey, MarketingProfs takes a close look at answering the ever-present question: What do CMOs really want? Among the findings: In-house marketing execs say they want to be challenged by the agencies they work with, but only 3% say agencies are actually leading the charge for innovation.
Horn Group Promotes David Fausel to Managing Director, Interactive Design
NEW YORK — August 30, 2011 — Horn Group, Inc., a top digital communications agency, today announced the promotion of David Fausel to Managing Director, Interactive Design. Formerly VP of Interactive Design, Fausel is charged with growing the company’s design and development portfolio, and also overseeing its comprehensive suite of interactive, social and mobile services. A 16-year marketing and advertising veteran, Fausel’s experience includes the development and...
Sabrina Horn Talks Twitter Metrics with PR News
Leading up to her presentation at the the PR News Twitter Conference this November in Las Vegas, Founder and CEO Sabrina Horn sat down with PR News to discuss the importance of content, Twitter staffing and key measurements that resonate with the C-suite.
Haley Cook in Culpwrit
Fresh off her panel at the Council of Public Relations Firms' annual Internfest, Account Executive Haley Cook shares her insights and tips on how to successfully transition from internship to full-time employment in the PR industry.
Horn Group on CMO.com
One particularly startling finding from our CMO Challenge survey was that nearly 70% of marketing executives feel their companies are behind the curve when it comes to digital/interactive media integration. Combined with a demand for measurable results, that feeling has led companies to be much more selective when picking agency partners, leading CMO.com to ask: "Can an agency help you get ahead of the curve?"
CMOs Say Agencies Failing to Challenge Clients and Push for Innovation
*Future for Integrated Agencies Looks Promising: CMOs Want Results from Fewer, Smaller Agencies, According to New Study by Horn Group and Kelton Research* NEW YORK — August 3, 2011 — Horn Group, Inc., a top digital communications agency, and Kelton Research, a leading market research and strategy consultancy, today released findings from a survey of close to 300 senior marketing executives. In the study, entitled “The CMO Challenge,”...
Horn Group CMO Challenge Report in PRNewser
Teaming up with Kelton Research, Horn Group surveyed nearly 300 senior marketing executives to uncover the answers to some of the most pressing questions in marketing and agency relations. Called "The CMO Challenge," this study found marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services.
Horn Group CMO Challenge Report on CMO.com
Teaming up with Kelton Research, Horn Group surveyed nearly 300 senior marketing executives to uncover the answers to some of the most pressing questions in marketing and agency relations - perfect for the CMO.com audience. Called "The CMO Challenge," this study found marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services.
Horn Group in the San Francisco Chronicle
The San Francisco Chronicle spotlights our newest hires in the San Francisco office - Tim O'Keeffe as Managing Director and Vitor Souza as Director.
Horn Group CMO Challenge Infographic in PRNewser
Teaming up with Kelton Research, Horn Group surveyed nearly 300 senior marketing executives to uncover the answers to some of the most pressing questions in marketing and agency relations. Called "The CMO Challenge," this study found marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services.
Tim O'Keeffe Joins Horn Group as San Francisco Managing Director
Technology Agency of the Year Adds Senior Talent to Support Growth SAN FRANCISCO — June 7, 2011 — Horn Group, Inc., a top digital communications agency, today announced it has hired Tim O’Keeffe to lead its San Francisco office as managing director. Most recently, he was senior vice president at Hill & Knowlton. O’Keeffe is charged with growing the company’s enterprise software/SaaS, digital media and consumer technology portfolio...
Oriella Digital Journalism Survey in Silicon Valley Watcher
We recently launched our annual Oriella Digital Journalism Study with our partners in our Oriella PR Network. Tom Foremski from Sillicon Valley Watcher took a close looks at the survey, finding that this year's study yielded the most interesting results to date--as most responding journalists noted that they don't rely heavily on social media or blogs.
Social Media Infiltrates the Newsroom as Optimism Returns to Journalism
International Study of Journalists by Oriella PR Network Finds Increasing Use of Social Media to Source and Verify Stories Slump in Advertising Revenues Slowing with Just One in Five Correspondents Expecting Their Titles to Experience a Decline in Revenue Over Next 12 Months San Francisco, May 18, 2011 – Social media is rapidly establishing itself as an important research and verification tool for journalists, according to a new study published...
Horn Group Named 2011 Technology Agency of the Year
The Holmes Report Recognizes Agency For Impressive Growth in 2010 and Leadership in Digital Communications SAN FRANCISCO and NEW YORK — May 3, 2011 — Horn Group, Inc., a top digital communications agency, has been named Technology Agency of the Year by The Holmes Report. Last week, The Holmes Report announced its Specialist Agencies of the Year calling out Horn Group for its growth in 2010 and its leadership...
Horn Group Named Technology Agency of the Year
Today, Horn Group was named Technology Agency of the Year by The Holmes Report in the company's annual Specialist Agencies of the Year report for our work with new business wins Answers.com and NYTimes.com and longtime clients Gannett Digital Network and Westcon Group, among others. From The Holmes Report: *Technology Agency of the Year: Horn Group* Horn Group has reinvented itself over the past couple of years, transforming...
Horn Group Cloud Computing Stratosphere in ReadWriteWeb
There are an ever-growing number of companies providing "cloud-based" services for businesses. These range from communications and social applications to deployment platforms that form backbone of a company's infrastructure. As new offerings emerge, customer, marketers and the industry at large may each have a different view of the strata. Horn Group leveraged the company's expertise in cloud computing alongwith the skills of its Interactive Design team to create...
Ben Billingsley in PR Newser
In a byline for PR Newser, Horn Group New York principal Ben Billingsley shares thoughts on the new state of media consumption and how it will impact the public relations industry.
Pervasive Software Brings on Horn Group for U.S. PR
Account Strengthens Horn Group’s Robust Portfolio of Enterprise Software Clients SAN FRANCISCO —February 24, 2011 — Horn Group, Inc. today announced that Pervasive Software[http://www.pervasive.com/] [NASDAQ:PVSW] selected the company as its public relations firm in the U.S. Horn Group will help direct Pervasive Software’s innovation and expanded value-based messaging, while providing full public relations, social media and interactive design services in 2011. The Pervasive Software account is being led by Horn Group...
Horn Group in PRNewser
PRNewser's Tonya Garcia reports that Pervasive Software named Horn Group its agency of record; Erin Zehr will run the account of the San Francisco office.
Julian McBride in PBS MediaShift
Horn Group Account Supervisor Julian McBride penned a byline for PBS MediaShift on the lack of diversity in the technology PR industry and included some great tips on how to solve the problem.